Our Advisers,

are passionate about building strong client relationships, ensuring that your financial journey is as smooth as possible. Their commitment to helping clients achieve their financial goals has earned them a reputation for excellence.

David Price

Director & Financial Planner

David is the founding Director of Strategy First, starting the business in September 2005. David is passionate about his clients, the Strategy First team, and the provision of quality, independent advice.
While qualified to provide advice in all areas of Financial Planning, David has spent the last 10 years working with High Net Worth Individuals; specialising in wealth management, retirement planning, asset protection, estate planning and intergenerational wealth transfer.

Rhys Phillips

Director & Financial Planner

Rhys is a member of the SMSF Association, holds a Bachelor of Commerce (Finance) and a Diploma and Advanced Diploma of Financial Services. He has been a dedicated team member since 2010 and is skilled in the areas of Wealth Management, Strategic Planning, Estate Planning, and Portfolio Management. 

Finalist in the 2018 Young Leaders in Finance Awards in the Financial Adviser of the Year category.

Don Foster

Certified Financial Planner

Don is a member of the Financial Advice Association of Australia (FAAA) and a CERTIFIED FINANCIAL PLANNER®.

He is skilled in all aspects of Financial Planning, including the areas of Wealth Accumulation, Pre and Post-Retirement Planning, Estate Planning, and Investment Portfolio Advice.            

Chris Gilmour

Certified Financial Planner

Chris is a member of the Financial Advice Association of Australia (FAAA) and a CERTIFIED FINANCIAL PLANNER®.

He has been a part of the Strategy First team since 2013 and is passionate about helping people along their financial journey, improving their financial wellbeing.

With his caring and empathic nature, his clients feel heard, helping them in the areas of goals discovery, understanding financial capabilities, strategic planning, wealth management, pre and post-retirement planning and estate planning.                   

Erin Coyle

Certified Financial Planner

Erin is an experienced Financial Planner advising on a wide range of financial strategies, including tax-effective wealth accumulation, cash flow and debt management, retirement planning and aged care.  She is passionate about working with clients to help them identify and articulate their financial goals before formulating the steps required to achieve them.

Erin is a member of the Financial Advice Association of Australia (FAAA) and a CERTIFIED FINANCIAL PLANNER® with a Bachelor of Commerce (Liberal Studies) and a Diploma of Financial Services (Financial Planning). Completing her Financial Planner Certification in 2014, Erin graduated as the highest achieving student, earning herself the inaugural Gwen Fletcher Memorial Award.               

Meet Our Expert Team 

At Strategy First, we believe that behind every successful financial plan is a dedicated team of professionals. Get to know the team responsible for helping you achieve your financial future.

Taiki Yasushima
Senior Paraplanner

Taiki assists our advisers with technical and administrative support, providing research and documents of client advice.
He has previously worked for an accounting firm in the financial service division for over 6 years.
Finalist in the 2019 Money Management Paraplanner of the year award.

Melissa Richards
Senior Paraplanner

Melissa is a professionally qualified financial adviser (CFP® 2005) with over 15 years’ experience in financial services organisation.
Melissa's thorough understanding of the financial framework and statutory legislation surrounding financial services gives the paraplanning team a strong foundation of guidance.       

Sam Battaglene

Sam has five years of experience in financial services and as a taxation consultant. At Strategy First, Sam assists our Advisers with technical and administrative support, providing research and documents of client advice. Sam holds an Advanced Diploma of Accounting and is currently studying a Bachelor of Accounting and Finance at Australian Catholic University.

Michael Lang

Michael is currently studying a Bachelor of Commerce at Sydney University and his role at Strategy First is to assist our Advisers with technical and administrative support. Michael uses his commerce background to assist with research and documents of client advice.    

Leah Steele
Senior Client Service Specialist

With a background in information technology, event management and administration Leah brings an eclectic mix of skills focused on our company ethos of 'making dreams happen'. Since 2014 Leah has been supporting her clients and her team with heartfelt intention, knowledge and experience.                                                               

Nera Kokot
Client Service & Marketing Specialist

As a member of our Client Service Team, Nera brings to Strategy First a background in office administration and exemplary customer service. Nera has recently graduated the Digital Marketing Strategy and Leadership course from the University of Melbourne.       

Tracy Cronan
Practice Support

Tracy's specialist experience and professional attitude is backed by an exemplary career in accounting and administration. Tracy's contribution to Strategy First aims to help us reach peak service delivery and organizational management.

Kay Marin
Practice Support

Kay is part of our customer service and compliance team. She loves the knowledge she has gained working for different companies and the variety of the work that comes with the role.

Maugan Bourke
Client Service Specialist

Bringing with her an innovative mindset, Maugan combines 10 years of Hospitality and Customer Service experience with exceptional organisational skills to achieve the highest quality required for our Client Service Specialists. Maugan’s specialty is quickly identifying breakdowns in workflows and devising  practical and cost-effective solutions.

Ashlee O'Leary
Client Service Specialist

A dedicated professional with a background in office coordination and an extraordinary commitment to extemporary customer service. Ashlee's proficiency in organising and streamlining office operations ensures seamless workflows and efficient processes at Strategy First.       


Dream Plan Achieve

At Strategy First our mission is to encourage you to dream a little to set your financial goals, and help you develop a structured plan around smart financial decisions to achieve your aspirations.